Interesting post from e-consultancy, reporting on the BBC's plan to introduce in-text links within its website content.
It's certainly not before time that we'll start to see in-text links within the BBC website, but we're less than enamoured with the idea of pop-ups, rather than actual links.
A key aspect of online PR is the development of content with inbound links, so the opportunity to achieve links within BBC content is great news, but only if it's done well and applied consistently. We have to hope that, as it's the Beeb, that's exactly what will happen.
We're looking forward to other online news media following suit.
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